[vc_row el_class=”bg-stretch” bg_check=”row-background-dark” dfd_bg_style=”image” dfd_bg_image_new=”2077″ dfd_bg_image_repeat=”no-repeat” dfd_row_responsive_enable=”dfd-row-responsive-enable” responsive_styles=”padding_top_mobile:50|padding_bottom_mobile:50|padding_left_mobile:30|padding_right_mobile:30″ css=”.vc_custom_1592859844977{padding-top: 180px !important;padding-bottom: 100px !important;}”][vc_column width=”1/2″ col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)”][vc_column_text item_animation=”transition.slideDownBigIn” css=”.vc_custom_1592527097120{margin-bottom: 30px !important;}”]

Luto Curitiba

A Luto Curitiba é uma empresa que comercializa planos funerários no Paraná, com maior foco em Curitiba e Região Metropolitana há mais de 27 anos. [/vc_column_text][/vc_column][/vc_row][vc_row dfd_row_responsive_enable=”dfd-row-responsive-enable” css=”.vc_custom_1592526884375{margin-top: 80px !important;}” responsive_styles=”margin_top_mobile:50|padding_left_mobile:30|padding_right_mobile:30″][vc_column width=”1/2″ col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)”][vc_column_text]

Resultado

Saiu de uma equipe de 24 vendedores que vendia 92 planos/mês para uma equipe de 11 vendedores que vendem 201 planos/mês no período de 24 meses.[/vc_column_text][/vc_column][vc_column width=”5/12″ dfd_column_responsive_enable=”dfd-column-responsive-enable” offset=”vc_col-lg-offset-1″ col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” css=”.vc_custom_1592526921484{margin-top: -300px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;background-color: #f7f7f7 !important;border-left-color: #c9c9c9 !important;border-left-style: solid !important;border-right-color: #c9c9c9 !important;border-right-style: solid !important;border-top-color: #c9c9c9 !important;border-top-style: solid !important;border-bottom-color: #c9c9c9 !important;border-bottom-style: solid !important;}” responsive_styles=”margin_top_mobile:50|padding_top_mobile:30|padding_bottom_mobile:30|padding_left_mobile:30|padding_right_mobile:30″][vc_column_text item_animation=”transition.slideDownBigIn” css=”.vc_custom_1592526876818{margin-bottom: 30px !important;}”]

Seja um caso de sucesso

[/vc_column_text][contact-form-7 id=”2028″][/vc_column][/vc_row][vc_row dfd_row_config=”full_width_content” anchor=”diferenciais” dfd_row_responsive_enable=”dfd-row-responsive-enable” css=”.vc_custom_1591972463722{margin-top: 80px !important;}” responsive_styles=”margin_top_mobile:50″][vc_column column_bg_check=”column-background-dark” width=”3/4″ dfd_column_responsive_enable=”dfd-column-responsive-enable” css=”.vc_custom_1592525583937{padding-top: 70px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 150px !important;background-color: #74d172 !important;}” col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” el_class=”z-index-999″ responsive_styles=”padding_top_mobile:50|padding_left_mobile:30″][vc_column_text item_animation=”transition.slideLeftBigIn” css=”.vc_custom_1592526029804{padding-right: 30px !important;padding-bottom: 15px !important;}”]

Desafios encontrados nesse projeto

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canais de vendas

Para a ambição de crescimento da Luto Curitiba precisávamos desenvolver novos canais de vendas e parar de ser dependente da venda porta a porta. A venda porta a porta, apesar de ter sido o canal que possibilitou a Luto a liderar o segmento em Curitiba, não era mais um canal viável.[/vc_column_text][dfd_button button_text=”+” alignment=”text-right” module_animation=”transition.slideDownBigIn” main_style=”style-2″ buttom_link_src=”url:%23form|||” undefined=”” padding_left=”25″ padding_right=”25″ text_color=”#ffffff” hover_text_color=”#ffffff” background=”#464ef3″ hover_background=”#74d172″ box_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” hover_box_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” title_font_options=”font_size:54|font_family:BarlowLight|line_height:80″][/vc_column][vc_column width=”1/4″ col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)”][/vc_column][/vc_row][vc_row bg_check=”row-background-dark” dfd_row_responsive_enable=”dfd-row-responsive-enable” css=”.vc_custom_1592526975268{margin-top: -80px !important;padding-top: 80px !important;padding-bottom: 80px !important;background-color: #272727 !important;}” responsive_styles=”padding_left_mobile:30|padding_right_mobile:30″][vc_column][dfd_spacer screen_wide_spacer_size=”50″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][vc_column_text item_animation=”transition.slideLeftBigIn” css=”.vc_custom_1592526464336{padding-right: 30px !important;padding-bottom: 15px !important;}”]

Como a consultoria contínua resolveu:

[/vc_column_text][dfd_carousel module_animation=”transition.slideUpBigIn” slides_to_show=”2″ speed=”1500″ items_offset=”30″ autoplay_speed=”6000″ screen_normal_resolution=”1024″ screen_normal_slides=”2″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ arrows=”” slider_type=”horizontal” dots_style=”dfdline”][vc_row_inner][vc_column_inner width=”1/6″ col_inner_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_inner_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” offset=”vc_col-xs-3″][dfd_single_image module_animation=”transition.slideDownBigIn” image=”1933″][/vc_column_inner][vc_column_inner width=”5/6″ dfd_column_responsive_enable=”dfd-column-responsive-enable” col_inner_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_inner_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” offset=”vc_col-xs-9″ responsive_styles=”padding_left_desktop:15″][vc_column_text item_animation=”transition.slideUpBigIn”]Implantamos a cultura de dados na área comercial e, a partir disso, conseguimos identificar onde a empresa deveria atuar para atingir o crescimento que ela queria atingir.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″ col_inner_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_inner_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” offset=”vc_col-xs-3″][dfd_single_image module_animation=”transition.slideDownBigIn” image=”1934″][/vc_column_inner][vc_column_inner width=”5/6″ dfd_column_responsive_enable=”dfd-column-responsive-enable” col_inner_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_inner_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” offset=”vc_col-xs-9″ responsive_styles=”padding_left_desktop:15″][vc_column_text item_animation=”transition.slideUpBigIn”]Auxiliamos na definição da função da Analista de Marketing e da Gerente de Vendas, que foram uma das grandes responsáveis pela profissionalização no Marketing e Vendas da Luto Curitiba.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″ col_inner_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_inner_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” offset=”vc_col-xs-3″][dfd_single_image module_animation=”transition.slideDownBigIn” image=”1995″][/vc_column_inner][vc_column_inner width=”5/6″ dfd_column_responsive_enable=”dfd-column-responsive-enable” col_inner_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_inner_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” offset=”vc_col-xs-9″ responsive_styles=”padding_left_desktop:15″][vc_column_text item_animation=”transition.slideUpBigIn”]Criamos uma área de vendas por telefone via prospecção ativa, que ainda está em processo de estabilização, mas já demonstrou alto potencial de retorno com o perfil correto de vendedor. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″ col_inner_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_inner_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” offset=”vc_col-xs-3″][dfd_single_image module_animation=”transition.slideDownBigIn” image=”1993″][/vc_column_inner][vc_column_inner width=”5/6″ dfd_column_responsive_enable=”dfd-column-responsive-enable” col_inner_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_inner_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” offset=”vc_col-xs-9″ responsive_styles=”padding_left_desktop:15″][vc_column_text item_animation=”transition.slideUpBigIn”]Descobrimos que a taxa de cancelamento das vendas porta a porta inviabilizavam esse método de vendas e decidimos encerrar essa operação, trazendo uma economia relevante para a empresa. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″ col_inner_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_inner_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” offset=”vc_col-xs-3″][dfd_single_image module_animation=”transition.slideDownBigIn” image=”1996″][/vc_column_inner][vc_column_inner width=”5/6″ dfd_column_responsive_enable=”dfd-column-responsive-enable” col_inner_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_inner_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” offset=”vc_col-xs-9″ responsive_styles=”padding_left_desktop:15″][vc_column_text item_animation=”transition.slideUpBigIn”]No lugar de gastar com carro e gasolina para fazer vendas, esse investimento foi direcionado para o Marketing Digital economizando custos e trazendo mais receita com o mesmo investimento. [/vc_column_text][/vc_column_inner][/vc_row_inner][/dfd_carousel][/vc_column][/vc_row][vc_row dfd_row_config=”full_width_content” bg_check=”row-background-dark” dfd_bg_style=”image” dfd_bg_image_new=”2039″ dfd_bg_image_repeat=”no-repeat” dfd_bg_image_new_responsive=”2008″ dfd_bg_image_size_mobile=”cover” dfd_row_responsive_enable=”dfd-row-responsive-enable” css=”.vc_custom_1592526840270{padding-bottom: 100px !important;}” responsive_styles=”padding_bottom_mobile:50|padding_left_mobile:0|padding_right_mobile:0″][vc_column][dfd_button click_animation=”” button_text=”seja um case de sucesso” alignment=”text-right” module_animation=”transition.slideRightBigIn” main_style=”style-2″ buttom_link_src=”url:%23form|||” undefined=”” box_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” hover_box_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)”][/vc_column][vc_column width=”2/3″ dfd_column_responsive_enable=”dfd-column-responsive-enable” css=”.vc_custom_1591972336789{padding-top: 60px !important;}” col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” offset=”vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-2 vc_col-sm-offset-2″ responsive_styles=”padding_left_mobile:30|padding_right_mobile:30″][vc_column_text item_animation=”transition.slideDownBigIn” css=”.vc_custom_1592526620082{margin-bottom: 20px !important;}”]

Depoimento

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“A Estude Vendas trouxe a visão de fora que faltava para revolucionar a área de Marketing e Vendas da Luto Curitiba. Além de aumentar a quantidade de novas vendas com menos vendedores, eles também nos ajudaram a aumentar a qualidade das nossas vendas. E, mesmo com o cenário de crise do coronavírus, esperamos dobrar os resultados de novas vendas esse ano.”

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Luis Mildemberg – Sócio e CMO da Luto Curitiba

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Descubra tudo sobre vendas.

Veja nossos artigos mais recentes

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